A Plain-English Explainer
What is ABA?
Applied Behavior Analysis, in language that doesn't require a clinical background. Written for parents and educators who want a clear answer before deciding whether to make a phone call.
Talk to UsABA in one paragraph
ABA is the science of learning and behavior. It isn't a 'cure'; rather, it is a systematic way to understand why a child does what they do and how to help them learn new, helpful skills. If a child struggles to learn in a traditional environment, ABA adapts the environment and the teaching style to fit the child.
The Core Principles
Principle 01
Positive Reinforcement
When a behavior is followed by something valued, that behavior is more likely to be repeated. Therapists use this principle to teach all manner of skills.
Principle 02
Data-Driven
Therapists track progress meticulously. If a strategy isn't working, the data shows it, and the plan is adjusted.
Principle 03
Individualization
No two ABA plans are the same. Your child's program is built specifically for their unique strengths and challenges.
The clinical sequence
If you decide to move forward with ABA, here's what the work actually looks like — step by step.
Intake and Assessment
A BCBA conducts a comprehensive assessment of the client, including observations, interviews, and direct testing.
Treatment Plan
Based on the assessment, the BCBA creates a treatment plan which acts as a 'roadmap' to address the client's areas of need.
Insurance Approval
The assessment and treatment plan are submitted to your insurance company for approval.
Direct Therapy
A trained behavior technician works directly with the client and implements their treatment plan under the direction of the BCBA.
Caregiver Training
Caregivers and stakeholders will learn the same strategies that therapists use to support the client 24/7.
Ready to take the next step?
If this still feels abstract, that's normal — every student's situation is different. A short call is the fastest way to get specifics for yours.
Give Us a Call
(201) 528-3838Hours
Monday – Friday: 8am – 6pm
Saturday: 9am – 5pm
Sunday: Closed
Visit Our Clinic
92 Kentucky Ave, North Middletown, NJ 07748 hello@cornerstoneaba.org LinkedIn
Send us a message
We respond within one business day. For an immediate answer, the phone is faster.
FAQ
-
Is there really no cost to my school?
Correct. We bill insurance directly for in-school RBT support and BCBA supervision. Your school pays nothing — no fees, no retainers, and nothing passed on through tuition.
-
What insurance plans do you accept?
We're in-network with Aetna, Cigna, and Horizon BCBSNJ. If your plan isn't on that list, send it over before your first call and we'll verify benefits within one business day.
-
How long does the assessment take?
After the introductory call, the clinical assessment and insurance authorization typically take ___ to ___ weeks. For the full path from first call to in-school support (typically 30 to 45 days), see how partnership works for schools. We handle every step — your school doesn't carry any administrative load.
-
What's the difference between a BCBA and an RBT?
A Board Certified Behavior Analyst (BCBA) is a master's-level clinician who designs the treatment plan and supervises sessions. A Registered Behavior Technician (RBT) is the clinician working 1:1 with your student in the classroom, implementing the plan and taking data. See what ABA is for more context in plain English.
-
Do you serve outside Monmouth County?
We focus on Monmouth County, NJ so our team can be reliably present in your school each day. If you're nearby and unsure, reach out — we'll let you know honestly whether we can serve you well.
-
Can my child stay in their current school?
Yes. That's the whole point. Our specialists come to your child's classroom so your student can stay in their current school while getting support — without leaving the community they're part of.
-
Do you offer clinic-based services?
Yes. In-school support remains our primary model, but our clinic at 92 Kentucky Ave in North Middletown gives families a dedicated setting when that serves a child best. Learn how we support families.